Research

Integrated Management Consulting

C. Business research
In conducting business research, we use effective research methods, in accordance with its research objectives. Some of our research services are :
1. Marketing Research.
The task of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and current information for the top manager to make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs, potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. The marketing research activities are focused on identifying and solving marketing problems.
Our services include : advertising research, brand equity research, brand association research, brand name testing, concept testing, buyer decision making process research, customer satisfaction research, distribution channel audits, positioning research, sales forecasting, and SWOT analysis and strategy.
2. Market research.
Market research is conducted to gather information about target markets or customers, both for the company itself or its competitors. It provides you information about market trends, market needs, market wants, market size, and market behavior.
3. Human resources and organizational research.
Human resources and organizational research is conducted to obtain information about the activities of organizational and human resources management within the company which is useful for strategic decision making. It provides you information about employee satisfaction, employee psychological characteristics, employee behavior and problems, employee performance, employee competencies mapping, also efficient and effective employee work needs within the company.
4. Corporate strategy research.
Corporate strategy research is conducted to obtain important information relating to the corporate life cycle. It provides you information about leadership quality, corporate strategic resources, the effectiveness and efficiency level of corporate business model, business competitive dynamics, and the determinants of corporate performance.